Build a Beauty Subscription That Customers Love
From skincare routines to curated beauty boxes — let customers subscribe to their favorites with flexible plans. Joy Subscriptions powers the billing, portal, and retention tools.
85%
of beauty subscribers prefer brands that let them customize their box
FEATURES
Everything You Need for Beauty & Skincare Subscriptions
Joy Subscriptions gives beauty & skincare merchants the tools to launch, manage, and grow recurring revenue.
Curated Box Subscriptions
Build monthly beauty boxes with rotating products. Keep subscribers excited with new discoveries every delivery.
Replenishment Subscriptions
Skincare routines need refills. Let customers auto-reorder moisturizers, serums, and cleansers on their schedule.
Product Swaps & Customization
Let subscribers swap shades, scents, or products before each delivery. Personalization reduces cancellations.
Skip & Pause Flexibility
Customers can skip a month or pause without canceling. This flexibility keeps them subscribed longer.
Cancellation Retention Flows
When a customer tries to cancel, offer alternatives — a discount, free shipping, or a different product — before they leave.
Analytics Dashboard
Track subscriber growth, churn rate, average order value, and revenue trends to optimize your beauty subscription.
Why Subscriptions
Why Beauty & Skincare Brands Choose Subscriptions
Recurring revenue from skincare replenishment cycles
Higher AOV through curated multi-product boxes
Stronger brand loyalty through personalized experiences
Reduced marketing costs via subscriber retention
FAQ
Beauty & Skincare Subscription Questions
Common questions from merchants in this industry.
Can I create both curated boxes and subscribe-and-save on the same store?
Yes. Joy Subscriptions supports multiple subscription types on the same store. You can offer curated monthly beauty boxes alongside individual product replenishment subscriptions — each with their own pricing and delivery schedule.
How do I handle product variants like shades or skin types?
Joy works with Shopify's native variant system. Customers can select their shade, skin type, or scent preference when subscribing, and they can change these selections through the customer portal before each delivery.
Can subscribers see what's in their next box before it ships?
This depends on your subscription model. For curated boxes, you can choose to reveal contents early or keep them as a surprise. For replenishment subscriptions, customers always see exactly what they're receiving and can modify it.
What's the best discount to offer for beauty subscriptions?
For replenishment products (moisturizers, cleansers), 10–15% off works well. For curated boxes, the perceived value of curation and discovery often justifies little to no discount — instead, focus on offering products at a lower total cost than buying individually.
Does Joy support subscription-only products that aren't available for one-time purchase?
Yes. You can configure products as subscription-only, one-time-only, or both. This is useful for exclusive items or curated box contents that are only available to subscribers.
Learn More
Helpful Resources for Beauty & Skincare Merchants
Explore our guides and comparisons to help you build a successful subscription business.
Start Your Beauty & Skincare Subscription Today
Join 5,000+ Shopify merchants using Joy Subscriptions. Free to install, no credit card required.